Libra White
Professional Experience
Lam Research
Senior Public Relations Manager
2017 – 2023
Started as a consultant via Connext and transitioned into a full-time public relations role for this global supplier of equipment and services to the semiconductor industry. Develops and executes external communications programs, including media relations, crisis communications, content marketing and corporate awards.
Brocade
Public Relations Consultant
2016– 2017
In-house PR consultant via Connext at BROCADE. Contract renewed twice until Broadcom acquisition.
Wanderful Media
Head of PR and Communications
2013 – 2016
Headed PR and communications, with a two-tiered approach for an industry and a consumer audience. This newspaper-backed start-up owns and operates Find&Save, where shoppers can find deals at nearby stores.
Yahoo!
Global Product and Technology Communications
2011-2012
Successfully oversaw the strategic communications program supporting multiple properties for Yahoo!’s Search & Marketplaces business, which included Yahoo! Search, Local, Shopping and Travel – and accounted for more than 50% of Yahoo!'s revenue and profits.
IBM
Global Media Relations
2003-2010
Managed global communications campaigns for various IBM Software solutions. Worked with executives across IBM, and at business partner and customer organizations.
Tobin & Associates
Senior Account Manager
2001 – 2003
Managed PR strategy, media relations and / or community outreach for clients such as Essence Entertainment, The Cochran Firm, Team Green and ACT-1 Personnel Services.
Porter Novelli
Senior Account Executive
2000 – 2001
Managed public relations strategy, media relations and analyst relations for clients such as IBM.
McGrath/Power Communications
Account Executive
1998 – 2000
Clients included iPIX, Oak Technology and Homes.com.
Neale-May & Partners (now GlobalFluency)
Associate
1997 – 1998
Clients included Match.com and WavePhore.
